#genderdiversity, are you a believer?

By Marleen Mulder

Does #genderdiversity benefit or harm an organization?

Some see and experience the benefits of gender diversity, while others remain skeptical. Why? Well… this might be because of conflicting research.

There is a tremendous amount of research confirming the positive effects of diversity on business outcomes (faster problem-solving, higher innovation, increased profits). Other research, however, shows that diversity can harm company performance.

How? Due to differences in context!

Research by Harvard Business School amongst 1.069 leading firms (35 countries, 24 industries) shows that gender diversity relates to more productive companies, only in the context where there is A WIDESPREAD CULTURAL BELIEF THAT GENDER DIVERSITY IS IMPORTANT.

In other words, beliefs about gender diversity create a self-fulfilling cycle. Companies and industries that view gender diversity as important benefit from it. Those that don’t, don’t.

The reference to the song by the Monkees explained: if you haven’t had any previous experience with gender diversity, how can you believe its effects? Yet once you do, you can never go back to not knowing its power.

So, my question to you: #genderdiversity, are you a believer?

At The xGen we work with companies that are believers in gender diversity. They might not have figured out how to create a more gender balanced workforce, but they do know, if they want to keep ahead of competition in the next 5 years and more, they need to start now!

We very much believe in EXPERIENCE and take on an action-driven approach in everything we do. If you want to learn about gender diversity, read articles. If you want to have your company audited on gender diversity, call the big consultancy firms. If you want to take action towards gender diversity, send me a message!

In our keynote and training program “Exclusion, can you feel it” we broaden the conversation from diversity to inclusion.

“Diversity is being invited to the party. Inclusion is being able to dance how you want.”

But we start with exclusion, because this is where we are now. From the feeling of exclusion we move to practical tools to help you START THE CONVERSATION on diversity and inclusion.

Are you looking for a keynote speaker on these topics or want to learn more about our training program “Exclusion, can you feel it” contact me at marleen@thexgen.nl

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